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	<title>Your message and other things you say &#187; Book Reviews</title>
	<atom:link href="http://www.millswyck.com/blog/index.php/category/book-reviews/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.millswyck.com/blog</link>
	<description>Thoughts on things, communications and otherwise</description>
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		<title>The speed of trust</title>
		<link>http://www.millswyck.com/blog/index.php/2010/01/13/the-speed-of-trust/</link>
		<comments>http://www.millswyck.com/blog/index.php/2010/01/13/the-speed-of-trust/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 04:05:53 +0000</pubDate>
		<dc:creator>Alan Hoffler</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Communication skills]]></category>
		<category><![CDATA[public speaking]]></category>

		<guid isPermaLink="false">http://www.millswyck.com/blog/index.php/2010/01/13/the-speed-of-trust/</guid>
		<description><![CDATA[<p>I listened to an audio summary of Stephen R. Covey&#8217;s &#8220;The Speed of Trust&#8221; today.&#160; There&#8217;s some good stuff in there.</p>
<p>This blurb drew my attention: &#8220;We (the speakers) judge by intent; they (the audience) judge by observable behavior.&#160; You need to declare your intent to actively influence the conclusions others draw about your behavior, or [...]]]></description>
			<content:encoded><![CDATA[<p>I listened to an audio summary of Stephen R. Covey&#8217;s &#8220;The Speed of Trust&#8221; today.&nbsp; There&#8217;s some good stuff in there.</p>
<p>This blurb drew my attention: &#8220;<i>We </i>(the speakers) <i>judge by intent; they </i>(the audience) <i>judge by observable behavior.&nbsp; You need to declare your intent to actively influence the conclusions others draw about your behavior, or they&#8217;ll make their own assumptions.</i>&#8220;</p>
<p>There are two nuggets I regularly teach in there:</p>
<ol>
<li>People make their perceptions and judgments about speakers more from what the speaker does than what the speaker says.&nbsp; This is hard for really smart people to believe.&nbsp; They know their stuff and they expect that knowledge to woo the audience.&nbsp; It seldom does.&nbsp; In class I have people speak about inane topics like belly button lint, skinny dipping, and cloaking devices.&nbsp; Once they&#8217;ve learned the skills we are working on, they invevitably sound like an expert.&nbsp; It&#8217;s a wonderful exercise that the audience really &#8216;gets&#8217;&nbsp; &#8212; behavior drives impressions.&nbsp; I teach this daily to my kids as well.&nbsp; I tell them they can do whatever they want; it&#8217;s the consequences and perceptions of others that they cannot choose.</li>
<li>Lead with a statement of ownership.&nbsp; Let everyone know where you stand.&nbsp; Instead of a dogmatic statement that divides an audience, lead with an owned statement of opinion that promotes dialog and has the audience asking, &#8220;<i>Why does he believe that?</i>&#8220;&nbsp; It sure beats them thinking, &#8220;<i>He&#8217;s an idiot.</i>&#8220;</li>
</ol>
<p>Of course, if #1 and #2 are not consistent, then we have a discrepancy, and what the audience believes is truly a mystery.&nbsp; The great study by Dr. Albert Mehrabian applies here.&nbsp; A lot has been written about his study (see <a target="_blank" href="http://www.bobpikegroup.com/articles_view.asp?columnid=3618&amp;articleid=60069">here</a>, for instance), but it is misquoted more than it is correctly referenced.&nbsp; The takeaway: Make your communication behavior consistent with your message.&nbsp; That&#8217;s something we should all agree on.<br />
<blockquote>Lead with your claim &#8212; match your behavior to that claim.&nbsp; Gain the audience&#8217;s trust and get their attention and action.</p></blockquote>
<p>
<div class="zemanta-pixie"><img class="zemanta-pixie-img" alt="" src="http://img.zemanta.com/pixy.gif?x-id=25b6e1b9-b8bd-8e6b-b838-b7256c7120c0" /></div>
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		<title>And things you should say</title>
		<link>http://www.millswyck.com/blog/index.php/2006/06/23/and-things-you-should-say/</link>
		<comments>http://www.millswyck.com/blog/index.php/2006/06/23/and-things-you-should-say/#comments</comments>
		<pubDate>Sat, 24 Jun 2006 03:00:00 +0000</pubDate>
		<dc:creator>Alan Hoffler</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Communication skills]]></category>
		<category><![CDATA[Delivery]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://millswyck.com/blog/index.php/2006/06/23/and-things-you-should-say/</guid>
		<description><![CDATA[<p>As a follow-up to the previous post on things that shouldn&#8217;t be said, there are also things that should be said.</p>
<p>I was a newlywed of less than a year when I had some great advice passed on to me from someone who quoted it as being passed to them from a wise sage many years [...]]]></description>
			<content:encoded><![CDATA[<p>As a follow-up to the previous post on things that shouldn&#8217;t be said, there are also things that should be said.</p>
<p>I was a newlywed of less than a year when I had some great advice passed on to me from someone who quoted it as being passed to them from a wise sage many years before.  And it likely was passed to him through generations as well.</p>
<p>&#8220;<em>Son, there are times when there is only one correct thing to say in response to your wife.  Make sure you say it.</em>&#8221;</p>
<p>Anecdotally this was probably in the context of the &#8220;<em>does this dress make me look fat?</em>&#8221; genre of questions, but there<img align="right" src="http://images.amazon.com/images/P/B000F1CYQC.01-AIR1YILJKP5Y._SCMZZZZZZZ_.jpg" /> are also so many times that social grace and propriety dictates a proper response.  Perhaps the greatest proper response is &#8220;<em>Thank you</em>&#8221; whenever granted a measure of grace or platitude.  &#8220;<em>I&#8217;m sorry</em>&#8221; is proper when someone shares a pain or grief (business or personal).  &#8220;<em>The boss is a rat fink</em>&#8221; is not proper, ever, even if true.</p>
<p>Which raises a fine line for realists like myself who take great pride in sharing the truth, even when it hurts.  The truth is NOT always the best thing to say, which is a completely different thing from saying that it&#8217;s OK to lie.  Regardless of the context &#8212; business, personal, acquaintence, stranger &#8212; the way to build a connection and cultivate an environment that will receive whatever message we have to give is to say the proper thing and treat people as people.</p>
<p>I&#8217;m reading the book <a href="http://www.amazon.com/gp/product/074323538X/qid=1151118394/sr=2-2/ref=pd_bbs_b_2_2/002-2681402-5579240?s=books&#038;v=glance&#038;n=283155">Whale Done</a> now, and it outlines the importance of trust in a relationship before any action will be taken.  Speaking correctly is a step in that relationship building process.</p>
<blockquote><p>If there&#8217;s a right thing to say, say it.</p></blockquote>
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		<item>
		<title>What I&#8217;m going to tell you</title>
		<link>http://www.millswyck.com/blog/index.php/2006/04/05/what-im-going-to-tell-you/</link>
		<comments>http://www.millswyck.com/blog/index.php/2006/04/05/what-im-going-to-tell-you/#comments</comments>
		<pubDate>Thu, 06 Apr 2006 02:24:28 +0000</pubDate>
		<dc:creator>Alan Hoffler</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Communication skills]]></category>
		<category><![CDATA[Delivery]]></category>
		<category><![CDATA[PowerPoint]]></category>

		<guid isPermaLink="false">http://millswyck.com/blog/index.php/2006/04/05/what-im-going-to-tell-you/</guid>
		<description><![CDATA[<p>Had a speaker I was working with the other day express shock that I recommended removal of an agenda slide from their PowerPoint.  &#8220;Shouldn&#8217;t I tell them what I&#8217;m going to tell them, tell them, and tell them what I told them?&#8220;  That is one method.  And not one I ascribe to very much.  We [...]]]></description>
			<content:encoded><![CDATA[<p>Had a speaker I was working with the other day express shock that I recommended removal of an agenda slide from their PowerPoint.  &#8220;<em>Shouldn&#8217;t I tell them what I&#8217;m going to tell them, tell them, and tell them what I told them?</em>&#8220;  That is one method.  And not one I ascribe to very much.  We talked some about the point, and bascially came to the conclusion that the reason people do this is that they&#8217;ve always seen it done that way.  When we established what the message of the presentation was and how we could clearly communication that (and only that), it quickly became obvious that talking about what he was going to talk about wasn&#8217;t helping the message one iota.  So he dropped it.<br />
I&#8217;m not saying there can&#8217;t be times when a roadmap of communication won&#8217;t be effective.  But I am saying that use of such a device should be calculated and purposeful, and not thrown in as the default.  In most cases, there are a lot more creative and reasonable ways to get the message out, across, and remembered.</p>
<p>One other aside.  One problem with the T4 (tell them times three) approach is that <u>telling</u> is not the most effective way of communication (ask any parent!).  For a rather good treatise on why this is, I recommend the book &#8220;<a href="http://store.astd.org/product.asp?prodid=1261&#038;deptid=">Telling Ain&#8217;t Training</a>&#8221; (also an ASTD conference by the same name).  If all you can think of is to tell them, you aren&#8217;t being very creative, and likely aren&#8217;t being very effective.  There are almost always better ways. Unfortunately, few of them are demo&#8217;d on a regular basis, so the majority of presentations ape what they have seen, and that isn&#8217;t typically good.</p>
<blockquote><p>Make your point and your message memorable.  Don&#8217;t mimic mediocrity.</p></blockquote>
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