How not to do sales

I’ve run into a couple of situations with sales folks recently that remind me that common sense does not reign supreme in the sales world.

First, someone I barely know called and acted interested in the products I provide.  He had read enough about me (web site, LinkedIn) to know how to make small talk, but [...]

Charlotte’s curse

I watched the very cute movie “Charlotte’s Web” last night with the family.  I was awed by the technical aspects of the film combining live animals, puppets (there’s probably a better term), and virtually generated animals.  But two lines of the film jumped out at me and have a direct impact on our communications.  Today [...]

Simpler messaging

While I was planning for a keynote I gave this past week, I made a quiz about product brands and catchy phrases.  Here are some of them — see if you can name who they stand for:

Snap! Crackle! Pop!
We do chicken right
Quality is Job One
Don’t leave home without it
When ____ talks, people listen
Have it your [...]

Scott Brown’s moment in the sun

Even if you are politically opposed to Massachusetts Senator Scott Brown, you cannot deny that he has burst on the national political scene. It is rare that we get an audience as focused as he enjoyed last night — ‘normal’ Senators share the election spotlight across 50 states and the District of Columbia. [...]

What’s your elevator pitch?

I’ve run into a lot of people networking lately, and the icebreaker and #1 question on everybody’s mind is “What do you do?“.  How I answer that question usually determines where the conversation will go.

I have lots of proven ideas and techniques for HOW to deliver the message — it’s the message that everybody seems [...]

Who will you change?

I love the hope a New Year brings.  I hate the realization that it seldom comes to pass.  I’ve spent the better part of the last quarter thinking about what I want to accomplish in 2010. 

In a discussion the other day, I asked bluntly, “What is a manager’s job?“  I had some ideas already, and [...]

Everyone can get better

Went to a seminar the other day on web marketing (Side note: look for BIG changes and announcements soon to this blog and web site!)  The speaker gave everyone a chance to announce what they do, and he made a joke about me being a “speech coach” (not how I introduced myself, but it’ll do).  [...]

Lead with something good

Watched a presenter last week open (first slide and everything) with “Well, let’s tell you what this seminar is NOT about” and proceeded to go through a pretty comprehensive list of what he would NOT cover. 

We all have things we don’t intend to cover, would prefer not to cover, and will never cover in [...]