How not to do sales

I’ve run into a couple of situations with sales folks recently that remind me that common sense does not reign supreme in the sales world.

First, someone I barely know called and acted interested in the products I provide.  He had read enough about me (web site, LinkedIn) to know how to make small talk, but [...]

Charlotte’s curse

I watched the very cute movie “Charlotte’s Web” last night with the family.  I was awed by the technical aspects of the film combining live animals, puppets (there’s probably a better term), and virtually generated animals.  But two lines of the film jumped out at me and have a direct impact on our communications.  Today [...]

Simpler messaging

While I was planning for a keynote I gave this past week, I made a quiz about product brands and catchy phrases.  Here are some of them — see if you can name who they stand for:

Snap! Crackle! Pop!
We do chicken right
Quality is Job One
Don’t leave home without it
When ____ talks, people listen
Have it your [...]

What’s your elevator pitch?

I’ve run into a lot of people networking lately, and the icebreaker and #1 question on everybody’s mind is “What do you do?“.  How I answer that question usually determines where the conversation will go.

I have lots of proven ideas and techniques for HOW to deliver the message — it’s the message that everybody seems [...]

Lead with something good

Watched a presenter last week open (first slide and everything) with “Well, let’s tell you what this seminar is NOT about” and proceeded to go through a pretty comprehensive list of what he would NOT cover. 

We all have things we don’t intend to cover, would prefer not to cover, and will never cover in [...]

What that means…

In working with so many technical presenters (or rather, technical people presenting), I’ve noticed an interesting trend.  Most of them give feature-rich, technically precise, and logically crafted presentations.  And they’re missing one very important part.

I can’t quite put a finger on why, but they will frequently fail to connect the dots from the facts to [...]

What’s the point?

It’s often amazing to me how much is said and how little is communicated.  Many people seem intent on making sure they are heard — not that their message is heard.

It’s Toastmasters contest season again, and due to another obligation I was unable to attend or participate in my club’s contest.  It was a well-publicized [...]

Talk to the box

Was in on two teleconferences today, and in both cases the phone connected groups of people.  It’s always a weird dynamic when some people are live and some are remote.  But the principles of communication don’t change.

In both cases today, I watched people talk to the phone.  Stared it down.  Bored holes in it with [...]