Charlotte’s curse

I watched the very cute movie “Charlotte’s Web” last night with the family.  I was awed by the technical aspects of the film combining live animals, puppets (there’s probably a better term), and virtually generated animals.  But two lines of the film jumped out at me and have a direct impact on our communications.  Today [...]

Simpler messaging

While I was planning for a keynote I gave this past week, I made a quiz about product brands and catchy phrases.  Here are some of them — see if you can name who they stand for:

Snap! Crackle! Pop!
We do chicken right
Quality is Job One
Don’t leave home without it
When ____ talks, people listen
Have it your [...]

What’s your elevator pitch?

I’ve run into a lot of people networking lately, and the icebreaker and #1 question on everybody’s mind is “What do you do?“.  How I answer that question usually determines where the conversation will go.

I have lots of proven ideas and techniques for HOW to deliver the message — it’s the message that everybody seems [...]

Take time to make the changes

I’ve seen a rash of presentations in recent days that have recycled PowerPoint slides.  The mere fact that I know this is a problem.  But it usually manifests itself in words as well as the faulty visual.  Some examples:

Presentation date wrong
Presentation group or place wrong
Times on slides (break at 2:15!)
Custom information that doesn’t apply

It’s been [...]

You can’t handle the truth!

Speaking with a friend recently who has been applying to jobs, looking to return to a work force that dumped him pretty abruptly.  He’s capable and experienced — and out of work.

He’s had several interviews — several have been quite promising.  He is still unemployed.

He shared two situations that stuck out.  In one, he made [...]

What that means…

In working with so many technical presenters (or rather, technical people presenting), I’ve noticed an interesting trend.  Most of them give feature-rich, technically precise, and logically crafted presentations.  And they’re missing one very important part.

I can’t quite put a finger on why, but they will frequently fail to connect the dots from the facts to [...]

Starting up

I’ve been asked to review some taped presentations of some technical presenters.  I’ve been shown their guidelines — it’s pretty minimal.  The sponsor of the program wants it “interesting”, “exciting”, “informative”, and “imminently applicable to the layman watching”.  I wasn’t sure what to expect.

The people knew their stuff — that was clear.  The slides all [...]

We’re sorry, no fries

Keeping with our Sunday night tradition, we went through the drive-through of a well-known fast food restaurant that shall remain nameless, but it’s image is led by a red-haired girl named Wendy.  We order the same thing every week.  We’re fairly habitual about it.

Tonight the unseen voice cut me off before I could get “#2 [...]