Found a phrase that is a tip-off more than perhaps any other that a speaker is not bound by Rule #1.  It’s very prevalent.  I’ve used it.  We should all ban it from our vocabulary.  The phrase is any one that starts with “I want…”  Some examples:

  • I want to cover…
  • I want to tell you…
  • I want you to know…
  • I want to press on and finish this section…
  • I want to start class back at …
  • I want to go back and cover…
  • I want to digress for a minute…

It just proves to the audience that you’re not there for them.  It’s selfish.  And used a lot, it really undermines the message that you try to give.An audience is selfish.  But they’re supposed to be — they had a choice to come.  And we as speakers should give them what they need and want, not what we want.  It’s a simple paradigm shift that means everything to the speaker who desires to communicate effectively.

Always be audience-centric in your content and wording.

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